Opportunities

The economic growth rate in sub-Saharan Africa is projected to recover to 2.6% in 2017, following a net deceleration in 2016. According to the World Bank, the upturn in economic activity is expected to continue in 2018 and 2019, reflecting improvements in commodity prices, a pickup in global growth, and more supportive domestic conditions.

Those travelling to Sudan need to ensure they’ve downloaded all the apps they’ll require during their visit before leaving, as some popular apps are inaccessible in the northeastern African country.

There are various examples of companies doing thriving business in Africa’s rural areas. Through innovative sales, marketing and distribution tactics, they are overcoming common rural challenges such as under-developed infrastructure and low purchasing power. This report examines some of the strategies companies have employed to capture the opportunities in the continent’s hinterlands.

Cryptocurrencies are gradually being discovered in Africa. In countries like South Africa, Ghana, Kenya, Botswana, Zimbabwe and Nigeria, there is a semblance of digital currencies, primarily bitcoin, taking roots. Blockchain or DLT (distributed ledger technology) can be seen as the solution for Africa’s current problems and future growth. Bitcoin, based on blockchain, could be the engine for African growth, and could fuel the continent’s great leap forward.

More than 640 million Africans, or about 60% of the continent’s population, don’t have access to reliable and affordable grid-connected electricity, and are therefore dependent on energy sources such as kerosene, charcoal and diesel. Likewise, many businesses also suffer from poor power supply. For example, it is estimated that some 95% of the mobile tower sites in the continent’s off-grid regions run on inefficient diesel generators, which significantly drive up costs.

 

 

 

NTU-SBF Centre for African Studies

 

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